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Marketing Essentials for the New Economy - 3 Online Course Package
by American Camp Association
Publisher:American Camp Association
Cover:Online Course
Member price:
Non-member price: 150.00
Your price:150.00
Price List: Click here to show or hide the list.


Includes all 3 courses:

Back to Basics – Marketing Concepts You Need to Know
This course will give both novice and experienced marketers a new and solid review of promotion and marketing concepts. Learn to use the marketing perspective to building a stronger business foundation, customer connection and brighter future for your camp, programs and organization.

The Five Minute Marketing Plan - Designing Your Blueprint for Success
In this fast-paced program you will actually create a ready-to-use promotional strategy to increase customers, profits, participation, attendance, sponsorships, volunteers or support for your camp, facility or programs. Using the Five Minute Formula, anyone – from amateurs to experts – will glide through the critical marketing planning process.

Choosing Marketing Media to Move Your Message
This course will help explore the pros and cons of five distinct types of marketing tools: advertising, publicity, promotion, sales and digital media as it relates to camp programs and products. 

Upon purchase you will be sent two emails. One is your purchase confirmation and the other is information you need to access your course(s).

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