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Marketing Essentials for the New Economy - 3 Online Course Package
by American Camp Association
Publisher:American Camp Association
Cover:Online Course
Member price:
Non-member price: 90.00
Your price:90.00
Price List: Click here to show or hide the list.


Includes all 3 courses:

Back to Basics – Marketing Concepts You Need to Know
This course will give both novice and experienced marketers a new and solid review of promotion and marketing concepts. Learn to use the marketing perspective to building a stronger business foundation, customer connection and brighter future for your camp, programs and organization.

The Five Minute Marketing Plan - Designing Your Blueprint for Success
In this fast-paced program you will actually create a ready-to-use promotional strategy to increase customers, profits, participation, attendance, sponsorships, volunteers or support for your camp, facility or programs. Using the Five Minute Formula, anyone – from amateurs to experts – will glide through the critical marketing planning process.

Choosing Marketing Media to Move Your Message
This course will help explore the pros and cons of five distinct types of marketing tools: advertising, publicity, promotion, sales and digital media as it relates to camp programs and products. 

The cost of this package allows unlimited numbers of your staff to take the courses until December 31 of the current year. After that time, you/your camp will need to purchase the package again for the following year. Your staff may complete the program at their convenience. A certificate of completion can be printed upon completion of the course.

You will be required to supply enrollment information for each learner. Watch for an e-mail requesting this information -- this may take 1-2 business days.

To ensure delivery, please add to your e-mail address book.

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